Digital Marketing From a Strategic Business Perspective

Digital marketing is now well integrated into the top level business strategy development plans for companies throughout the world. These organizations range from from SMEs to large corporations and for some, digital marketing is the preferred marketing method in terms of communicating the core value proposition of the company to its target market segments. For other companies this particular marketing channel is used to deliver its products and services to its ideal clients.

So why are people turning to digital marketing? The answer is quite simple. We live in the digital age. Most things relate back to technology in one way or another, so it would obviously make sense to market digitally, especially with the large number of people who regularly rely on their phones, tablets and computers for different purposes.

Digital marketing can be further segmented into many different channels but many choose to start with social media so let’s consider this in our discussion for a short while. Social media can be the fastest way for you to reach the consumers. With the consumers online, you can take advantage of all the unique tools available to you. You can begin with social networks, including Facebook and LinkedIn.

Connect with people on both sites under your business name. Begin getting the word out there that your business does exist. You have to work on creating its online presence, but logging in daily and joining in on conversations and groups will help you build your presence on social networks. After all, the idea is to network on them. Never hesitate to start networking. It is something you have to do if you want success with marketing for your business.

Use other social websites to share things that relate back to your business. Some of these sites that you can use to share include YouTube, Flickr, and Facebook. Upload pictures and videos that describe what your business is about and what you can do for people, whether you are offering your own services or displaying goods that you sell. Remember that people like seeing pictures and videos before buying products or even becoming interested in a business.

You should also start publishing quality content for your business related to the products and services that you sell into the marketplace. If you do not already have a website, now is the time to get one designed and developed. Companies should not only rely on profiles setup on social networking and web2.0 sites but need to be in control of their own internet real estate in the form of a company website. Of course people can find out about your company without you owning a company website but be aware that you cannot exercise full control on external websites regarding the interactions that current and potential clients can have with you that you will be able to with your own internet property.

Just about every influential and important business out there has its own website developed. You will then need to work on writing blog posts and other quality content that can be linked back to your website or even featured on your website.

You can incorporate SEO into the content to make the most out of search results. If you have no experience with SEO, it is time to learn. You have to find keywords that people will use in search engines that will also relate back to content on your website and then carefully use them within your content. Following these steps as your strategic approach could lead you to a successful outcome for your business.

In summary, be sure to make bring the discussions regarding digital marketing into the boardroom so that activities can be executed from a strategic point of view. With this approach you will be able to ensure that the digital marketing activities are aligned with that of the top level business strategy of the organization.

Stephen C Campbell is an international business strategy executive, he specialses in assisting organizations with their digital marketing strategy development. Capid Houser is the name of the digital marketing agency that he heads up which provides search engine optimization, website design and development, social media marketing and the other components that make up a digital marketing strategy for businesses.

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