Do you think an online small business internet marketing solution could bear the answer to your business profit problems?
Although there is massive potential to make good profits utilising Internet marketing strategies, E-Radio.ca I don’t think any ONE advertising medium can replace having a good marketing mix.
Let me explain.
As we all know, many offline advertising avenues are quickly going out of date and are being replaced with the easy to use Google solution.
Consumers local, national and globally are rushing to the search engines to quickly find answers to their problems. Rather than turning the pages of the yellow pages, the search engines deliver the solutions at the click of a button.
And with this trend quickly taking hold, small businesses can not ignore the profit potential that lies in having a good online marketing system.
Having said that… I also believe in having a marketing mix. The old saying “The more rods you have in the water, the more fish you’ll catch” deems very true in the business world as well.
I don’t see the Internet ever replacing all offline marketing avenues. The smart operators will definitely have a good online presence… but the savvy ones will have an online presence plus they’ll take advantage of offline gems which are more and more being overseen with the Internet taking such a strong hold.
I’m not talking about the Yellow Pages, or outdated Newspapers as being these golden gems.
What I’m talking about is generating leads from low cost print media, offline lists converted through direct mail promotions and leveraging other brick and mortar businesses to roll out joint venture campaigns.
This is where the big money will be at going forward towards 2020. Having a marketing program that integrates online and offline marketing solutions. When having an online marketing program that complements your offline efforts… in effect, you’ll be in all places at once. Dominating all avenues your consumers may be looking for answers to their problems.
The key to making this work is utilizing offline avenues to generate a list and driving that list to your online marketing system. Driving your leads and prospects online will allow you to build relationships with them utilising online marketing solutions. And may I say, this can be achieved at a very low cost… (how much did sending an email cost the last time you checked? Yes that’s exactly right!)
So when implementing an integrated marketing program that leverages the Internet you truly have a business Internet marketing online small solution to your big business profit problems. It’s just a matter of making it happen now.