Things to Look for in an Affiliate Program
Horror stories abound about affiliate marketing programs. Some of them do not pay the affiliate and some of them are built on pyramid schemes. If you sell one of these products and they collapse, your customers will never go back to you and you can say goodbye to your business. dancesmoney You do not want to be associated with these illegal businesses because you are taking the risk of getting sued.
What you want are legitimate, credible, and high quality products that will make your customers buy more. Below are a few guidelines how you can choose an affiliate program that is worth your time.
Choose Products of Your Interest
Always choose a product that is within the boundaries of your interest. You do not have to be an expert on it but at the very least, it is something that you personally care about. It will be difficult for you to stay motivated if you are selling products you are not interested in. If you are interested in a specific product, then chances are you are not alone, that there are others who are rooting for this same product.
Must be High Quality
Look for affiliate programs and merchants who sell tried and tested products. You can check this out by reading customer feedback in forums and comment sections where they vote or rate the products. Do some research and track down the affiliate members. Ask them about their experience through forums and check the credibility of the affiliate product you are selling or the affiliate program you are joining.
Choose a Growth Market
You must join affiliate products that are growing in demand. This will ensure that you will make more sales or you will get more referrals. The only way you can do this is by checking reliable feedback and looking at the sales stats of the product you chose.
Choose a Good Compensation Plan
A 5% commission is just not worth it, unless the product you are selling is real estate. A great choice is a product that pays out 40% in commission. Always make sure that the amount of money you earn will compensate your efforts. A good start is 25% if you cannot find a product that is in the 40% commission range.
Read the Fine Print
Some affiliate programs advertise unbelievable sales commissions. However, they also require sales quotas. Ask yourself if the quota is attainable. Some targets are too hard to achieve, like a$1000 dollar mark. Before you sign up, check the prerequisites and ask yourself carefully if these quotas are achievable in a short period of time.
Choose Programs That Offer Tools
Lastly, enroll in affiliate marketing programs that offer tools. An example of this is a dashboard of your sales. Not all affiliate programs provide visibility on statistics and this will make it too difficult for you to make decisions. At the very least, the affiliate programs you join should provide you your current sales and your current compensation. Choose those that allow you to check your current sales performance online anytime, anywhere.
Understanding the Most Common Affiliate Mistakes
Since we are on it, we will discuss the most common mistakes done by affiliates. These mistakes are costly and as a result, many affiliates do not reap the benefits of affiliate marketing.
Mistake Number 1: Choosing the Wrong Affiliate
Just because a company offers an affiliate marketing program does not mean it is reliable and credible. We have mentioned this earlier but we need to reiterate this. Do not join bandwagon type of products-products that are a one-hit-wonder. Anything that is selling like pancake should be avoided.
Choose a product that is in demand even without the hype. Select products that interest you, products that will still be there even if it takes you a little time to plan and get your website going. After choosing the right product, conduct your own research and see if they are in demand. It is easier to promote a product that you believe in than promoting a product you couldn’t care less about.
Mistake Number 2: Joining Too Many Programs
It is possible that your first affiliate program is successful and this is a good teaser for you to look for more products to sell. Earning money this easy can be tempting. You might think that you have nothing to lose by joining too many affiliate programs.
On the contrary, you may find yourself drowning in a lot of work. Maintaining the quality of one website and its contents is taxing enough, let alone manage multiple sites. What happens next is you lose focus on the same affiliate programs that have earned you money. Therefore, you will not realize the maximum potential of a program if you are out of focus.
The best way to circumvent this is to get enrolled in a program that pays 40% in commission. This will yield a reasonable profit if you concentrate your best efforts and keep consistently focused.
Mistake Number 3: Not Knowing How the Product Works
Many affiliate marketers choose a product to sell without trying it themselves. Remember that as an affiliate, you are primarily endorsing someone else’s product and service and as such, you cannot highlight the qualities of a product you have not tried.
It will be easier for you to sell a product or service if you have experienced it firsthand. If the product is bad, then you will spare yourself the agony of selling something that will never be patronized by customers. Trying the product yourself will give you a personal experience. It will be easy for you to create a desire and need for the product because you are a living testimonial to what you are selling.
Besides, you can honestly point out the advantages and disadvantages of the product you are endorsing. Your customers will see and feel the truthfulness in your blogs and the sincerity in your sales pitches. With such strong credibility, it is highly impossible not to drive sales if your customers’ expectations are set properly. You will not make ludicrous claims about the product then end up having bad reviews.
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